Brand Identity

The logo

The logo consists of three elements: the symbol, the colour and the Grant Thornton 'wordmark'. Together they express a bold, confident and cohesive global organisation.

The inspiration for the logo is the Mobius strip, discovered by mathematicians in the 19th century. Its evolution into the Grant Thornton symbol captures the qualities of a continuous band that looks three dimensional, permanent, yet constantly flexible. It reflects everything coming together into one cohesive whole.

To help differentiate the Grant Thornton brand, purple has been adopted for the symbol, a colour predominantly associated worldwide with leadership, dignity and governance.

The Grant Thornton ‘wordmark’ uses a sans serif font. It has a clean, simple design and is easier to read on screen. It is also easier to recognise the wordmark from a distance away.

The illustrative style

The new brand identity uses four different types of imagery including illustration, black and white photography, portraiture and icons. All contribute to the objective of creating a rich, creative brand: a brand that demonstrates bold and positive leadership, a personal, human approach and clarity in thought and delivery.

Elements in our revamped website have been developed to meet your easy navigation for information and resources within our site as well as more than 100 Grant Thornton member sites.