The PRIMA research is a unique and ambitious project which examines…

…the attitudes, dynamics and concerns of family-run businesses in a variety of cultures and markets around the world.

All participating Grant Thornton firms conduct their own research project in their respective countries with the participation of a recognised academic body.

Research in Malaysia

Entitled " The Family & The Business ", this nationwide survey was conducted in collaboration with renowned national management organisation, the Malaysian Institute of Management (MIM).

In conducting this survey, we set out to explore the present scenario of family businesses in Malaysia, to further understand the characteristics of these companies and assess the management concerns, attitudes over the involvement of family members and their development plans amidst globalisation. We discovered that the three main concerns of business owners in Malaysia are succession, funding and professional management.

Global Research

This research covers the views of business owners from 26 participating countries. In compiling the report, Grant Thornton set out to explore the business owners' attitudes to a range of contentious issues. For example, to what extent national culture affected attitudes to family involvement in the business, and whether attitudes varied according to the generation of the respondent. Another area explored was the issues that arise when the competing pressures of family and the business come into conflict.